The Bierbaum company group, leading German manufacturer of home textiles based in Borken/Westphalia, looks back on a satisfying 2017. Following 6 years of very strong growth, the exceptionally good figures of the preceding year could not be quite achieved in 2017. The consolidated external sales slightly decreased from 112.5 million € to 109.1 million €. There are 490 employees in Germany and 290 abroad.
The group is the pioneer for sustainable production under the control of leading “Made in Germany” standards and certifications. Bierbaum has already very early had the main part of the range certified in accordance with the Ökotex Standard 100. Likewise offered and distributed for some years are bedclothes in accordance with the Global Organic Cotton Standard GOTS. New this year are certifications according to ISO-9001 as well as Ökotex STeP. The highly modern and sustainable production of the group was certified with the highest possible Level 3 according to STeP. These certificates confirm that not only the products but also the machines, processes and auxiliary material used correspond to the strictest sustainability standards. With the distinction “Made in Green” on a textile product, the process chain can be tracked by scanning a QR code.
At the Heimtex fair in Frankfurt, Bierbaum Wohnen and Irisette will show the new fashionable collections for spring/summer 2018 at their own fair stands from 9th to 12th January. Bierbaum Wohnen is the top specialist for bedclothes for the retail trade’s own brands and offers a wide product range across all fabric qualities. Standing out in the new collection are digital designs with a great attention to detail. New as a permanent programme is a bio satin bedclothes collection in GOTS standard.
Irisette is the best-known brand for high quality sleeping with a unique overall competence for bedclothes, bed sheets, blankets, sleeping systems and beddings. The brand portfolio of the group is rounded off with the luxury and lifestyle brand Strenesse. New is a high-quality nature product line, also certified corresponding to the GOTS standard, with a new high-quality packaging. Regarding retail trade support, Irisette will now also offer a promotional tool in the first half year to support the specialised retailers. Beyond this, the Strenesse collection now has a totally new signature.
The group is very well positioned for the new year 2018. In recent years, the capacities were expanded and the plants further modernised. The digitalisation and further automation of the production and procedures with intelligent robots and driverless transportation systems will offer totally new possibilities for efficiency enhancement. This modern production sustainable according to all standards in connection with up to date, marketable collections will also in future secure the group, the German location and the jobs also in international competition.